This past week I've spoken to several CEOs/founders who are all interested in sharing more on LinkedIn (some are already active and seeing positive results for their businesses).
The advice I've shared with them:
1) Be authentic - share your personal stories, in your own words, about things that really matter to you.
2) Give first - think about how your posts can provide valuable insight, and avoid being too promotional or short-term focused.
3) Be consistent - posting regularly helps build an audience and creates a community that cares about you and your journey.
What other advice would you give to them?